The Real Cost of That Logo Isn’t on the Tag

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Wearing the logo doesn’t make you legendary. It makes you a billboard.

I used to think certain things would make me feel seen, like I had finally “made it.” But chasing that feeling through stuff? It never lasts.

In this episode, I’m talking about how brand worship sneaks into our lives and what it really takes to break free from it.


About the author

Teevee

Teevee Aguirre is a storyteller, artist, and podcasting dad on a mission to become a better ancestor. He writes about life, fatherhood, and the beautifully messy journey of personal growth—wins, losses, and everything in between. A firm believer that struggle makes the best stories, he embraces his role as Father, Son, Super Model—not on the runway, but in the art of being a role model (a title his kids may or may not co-sign).

By Teevee